Underlining its commitment to educating customers about scams and fraud, Santander has teamed up with听Kurupt听FM from BAFTA-winning BBC TV show听People Just Do Nothing听to launch its latest fraud awareness campaign, 鈥楳C Grindah鈥檚 Deadliest Dupes鈥.
Deadliest Dupes is a three episode mini-series, fronted by the self-proclaimed lyrical badman of pirate radio, MC Grindah, as he goes undercover to investigate the murky underbelly of scams and fraud and has been created to grab the attention of younger audiences online.
Born out of stats showing the propensity of Gen Z to fall victim to scams, and research into how their behaviours online can make them vulnerable to fraudsters, each episode focusses on fraud that commonly affects younger people. The three videos use humour to land an important scam avoidance message with viewers:听鈥楧on鈥檛 Get Kurupted鈥.
The three films are:
1)听鈥楾he Identity Thief鈥: Steves and Grindah come face to face with 鈥楩ake Steves鈥. It鈥檚 not long until Grindah inadvertently gives his password away to the smooth-talking scammer.
2)听鈥楾he Online Scammer鈥: Grindah bumps into a familiar face in Chabuddy G, who demonstrates just how easy it is to end up getting ripped off when buying online.
3)听鈥楾he Money Mule鈥: Beats provides protection as Grindah meets a notorious money launderer. But it turns out that it鈥檚 not just hardened criminals who do time for money laundering, it can happen to regular people if they misuse their bank account.
Industry data shows that in the last year, ID theft among people under 21 has risen by 26%1听while 50% of money mules are aged 26 or under and 27% are aged 21 or under1.
Meanwhile Santander鈥檚 own research shows that those aged under 25 are three times more likely to act on an instruction in scam correspondence2, 85% have shared details on Instagram that could leave them open to ID theft3听and a quarter have entered personal details on a website using unsecure WiFi4.
The digitally led campaign will run across Instagram, Snapchat and YouTube. Paid media will drive people to an online hub () where they can find out more about the tricks used by online fraudsters and test their own 鈥榮cam smarts鈥 with a specially designed quiz.
The campaign was developed by ENGINE and directed by Ben Green at Roughcut TV.
Susan Allen, Head of Retail & Business Banking, Santander UK, said:听鈥淲e鈥檙e committed to fighting financial crime and work hard to raise awareness of fraud and scams with all age groups. We recognised that to engage younger audiences with these important messages, we needed to do something different and memorable. We hope that everyone, no matter what age, will enjoy Deadliest Dupes and learn how to stay safe so they Don鈥檛 Get Kurupted.鈥
Jo Moore, Creative Director, ENGINE, said:听鈥淲e wanted to create a trojan horse of a campaign, that would teach young people how to avoid losing out to scammers without them even realising they were learning something.鈥
MC Grindah, Kurupt FM, said:听鈥淩oss Kemp, Danny Dyer, Trevor MacDonald - they all think they鈥檙e bad and they鈥檙e not but guess what I am cos I went to uni...the university of the streets. Just to make sure you know what I mean yeah? It鈥檚 not actually a real uni it鈥檚 a metaphor - I would never go uni.鈥
Deadliest Dupes follows previous fraud awareness campaigns run by Santander including its Phish & Chips van which toured the UK handing out free fish and chips and a side portion of advice on avoiding scams. And the Scam Avoidance School introduced in branches in 2018 and to date attended by over 20,000 people.
Ends
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Media Enquiries听
Miranda Seymour听听听听听听T:听020 7756 4189听听听听听听M:听07860 857999听听听听听听E:听miranda.seymour@santander.co.uk听
Deborah Lewis听听听听听听T:听020 7756 4212听听听听听听M:听07845 051939听听听听听听E:听deborah.lewis@santander.co.uk
Editors Notes
- CIFAS Fraudscape 2019
- OnePoll research commissioned by Santander among 2000 adults: Sept 2017
- OnePoll research commissioned by Santander among 2000 18-24 year olds: Oct 2018
- OnePoll research commissioned by Santander among 2000 adults: June 2019
About Santander
Santander UK听is a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. It has brought real competition to the UK, through its innovative products for retail customers and relationship banking model for UK SMEs. At 31 December 2018, the bank has c23,800 employees. It serves around 15 million active customers, via a nationwide branch network, telephone, mobile and online banking; and 64 regional Corporate Business Centres. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. Santander UK plc customers鈥 eligible deposits are protected by the Financial Services Compensation Scheme (FSCS) in the UK.
About ENGINE
ENGINE is a full stack consultancy, technology, insight, data, experience, advertising and public relations company. We are obsessive about the future, growth, ideas, culture, people, simplicity, rigour, and taking risks. 800 brains. 1 front door.